Via Scoop.it – Intuitive Business
This post is part of the HBR Forum, The Future of Retail.
Executives spend a lot of time worrying about their companies’ products and prices, but they don’t spend nearly enough time worrying about corporate character. It seems silly and also sad that we need studies and statistics to ‘prove’ that engaged employees are good for business, especially in the retail sector, where the effects can so easily be obsorved. It is silly because we can all instantly ask whom we would rather have assist us in a store, or any kind of service: the person doing a job, or the person who sees themself as a representative of their organization, there to help a customer. This is also sad because it implies that business owners and/or managers need ‘proof’ of ROI to actually treat their employees as human assets, rather than ‘human resources’.